BEAMdesigns

So, Beam, owner of BEAM Designs, did what he does best, put brush to helmet to come up with a new design for Coughlin, driver of the JEGS.com Chevy Cobalt.

“We began researching archive photos of JEGS company and past JEGS sponsored cars, and also the uniqueness of the entire Coughlin family’s involvement in the business and racing,” Beam said. “We began piecing the images together and also incorporated some elements that Jeg has liked over the years on his helmets.

“With today’s technology and our creative juices we were able to portray a really nice piece, that we felt gave tribute to the family and JEGS company history.”

Beam said he finished the design off with gold leaf to tie in with JEGS golden anniversary. Coughlin started wearing the new helmet at this weekend’s NHRA National event at zMax Dragway.

“We have close to 23 hands on hours into this helmet for Jeg,” Beam said. “I have to thank Jeg first of all for letting us be creative, and my team here at the paintshop for making this a very unique piece.”

For the first time in its 25 year history of painting the world’s leading racers helmets, Jason Beam’s own BEAMdesigns sets its mark in a new area of competition, the Extreme Sports curcuit and the world renowned X-GAMES.

“We are absolutely thrilled to finally be a part of a top-notch organization and race team with Freestyle extraordinaire and business entrepreneur Carey Hart and the Hart and Huntington Tattoo / Rockstar Energy Team ( www.hartandhuntingtontattoo.com/motox/ ) at this year’s X-GAMES 16″, says Jason.  ”Joining the H&H Supercross team for the 2010 season was very exciting for us, posting amazing results and such prime media exposure.  Carey Hart and his entire team are a world-class operation, and it’s a perfect fit bringing our unique helmet designs into the growing program.  I am so proud and eager to boost my designs into such a popular and exciting sport, and especially for the involvement with Carey and his program.

This year Freestyle Moto X ( Hart and Huntington / Rockstar Energy / BEAMdesigns ) rider Mike Mason will be wearing a custom BEAMdesigns painted helmet while stunting his wild antics on the challenging Freestyle course.

Also new to the X Games this year is the Supercross (Moto X Super X),  Hart and Huntington / Rockstar Energy / BEAMdesigns rider Chris Blose #67 will be sporting a freshly painted BEAMdesigns helmet.

Whether you are already a fan of the extreme sports world or you are new to the sport, please tune in to ESPN for over 30 hours of live coverage beginning Thursday July 29th thru Sunday Aug 1st.

Tune in Live on ESPN or ESPN 3D and watch our riders live.  8-11 PM EST Thursday July 29th. with continuing X-Game coverage thru Sunday.

Click www.expn.com and www.beamdesigns.com for all the details, highlights, and information for X-GAMES 16.

Jason Beam celebrates his 25th year of creating the most sought-after helmets in autoracing, by commemorating two one-of-a-kind helmet designs for the 2010 Brickyard 400 held at the famed Indianapolis Motor Speedway.

“This is a wonderful opportunity for me to simultaneously capture the history of the Indianapolis Motor Speedway along with the personal history of two of today’s champion drivers (Jimmie Johnson and Tony Stewart).   I have always had a passion, love and respect for the Indianapolis 500 and the history of autoracing as we know it.   It has continuously shaped the future of the sport and of the automobile itself.   I have always wanted to design a helmet that had the elements of its special history-making events involving the sport, so what better place than the Brickyard?”

The Idea :

Honestly, the ideas came easy to me…

Tony Stewart, a long-time client and friend, is probably one of the biggest fans of the Speedway and the History that helped shape it. Tony’s helmet design was difficult because there are so many elements that could have portrayed his passion for the track, the hardest part was choosing which elements I could actually fit onto the helmet. The first thing that came to mind was the #14 and AJ Foyt., and of course, Ray Harroun, the 1st Indy winner in 1911..

Jimmie Johnson, a long time friend of mine and fan of every type of racing, has become a 3-time winner at this place, so I knew he was a driver that would appreciate the concept of incorporating the history onto his helmet.  I thought to base his individual helmet on the Chevrolet brothers of Louis and Gaston, whose inspiration of building their first automobile, came from this very speedway.

Every element on both helmets have to do with the drivers sponsors and own history involved with the speedway.  Tony Stewart ’s # 14 car is represented in the design with 4-time winner AJ Foyt, in which Stewart based his car’s number.  Bill Vukavich was also a winner here in the # 14, so I incorporated numerous elements in his design, along with program cover of the 1914 Indy 500.

So many huge elements made these helmets special in an artistic standpoint, and I feel strongly these could be my most proud pieces of art yet.  Over 70 hours of effort have been achieved by everyone involved.  Only one thing could make these better and that would be if Tony or Jimmie were to win with one of these helmets during the race!!!